If a vehicle did not reach its reserve price and hence failed to be sold directly at the auction, it may still be possible to purchase the vehicle. After the auction, we contact the seller and ask if they wish to sell to the next highest bidder (below the reserve price). It is therefore important to hold the highest bid, even if the bid placed is below the reserve price! If the reserve price was not reached, and you wish to offer more than the highest bid, you are welcome to contact Autorola.co.uk. Our next course of action is to negotiate a sale on behalf of the seller.